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Gibson Announces Joint Venture With Gene Simmons to Develop Electric Guitars & Basses

Gibson has unveiled a joint venture with Gene Simmons to develop electric guitars and basses – as well as “new entertainment content” – under the G² banner. The Nashville-headquartered guitar manufacturer announced its partnership with the Kiss cofounder today, in a formal release that was emailed to Digital Music News. Gibson – which turned in […]
The post Gibson Announces Joint Venture With Gene Simmons to Develop Electric Guitars & Basses appeared first on Digital Music News.

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